CONCEPT to CREATION - An idea is great when implemented and exceeds expectations!
Graphic Design, Illustration, & Marketing Consultant
Publication Design
Got a concept you need delivered on an ongoing bases?
We create: Custom Brochures, Newsletters, Magazine & Book Design and Layout, Cover Graphics and Illustrations.
Publication Design -
Jett Pro Aircraft Maintenance
The brief: Create a brochure that positions Jett Pro as the reliable maintenance partner airlines can trust—period.
My approach: Keep it straightforward and confident. Airlines need to know three things fast: you're certified, you're trained on their specific fleet, and you'll keep their planes flying on time.
The messaging:
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FAA-certified A&P technicians who know your aircraft inside out
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Fast, reliable service that supports on-time departures
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Long-term partnerships, not one-off fixes
The vibe: Professional, no-nonsense, trustworthy. Because when you're maintaining million-dollar aircraft, the copy needs to land as smoothly as the planes do.
Publication Design - HIGH ROLLER MAGAZINE
When Sportscrew came to me for marketing materials, I did my homework first. Digging into their site, I discovered they had major advertisers AND a poker newsletter hitting 145 casinos worldwide—all targeting high-stakes players.
The Brief: "Let's turn this into a lifestyle magazine for whales."
We repurposed their existing content and leveraged those powerhouse advertisers (BODOG, POKER.com, premium liquor brands) to launch HIGH ROLLER MAGAZINE.
Timeline: Six weeks from concept to casino distribution.
The payoff: In under a year, HIGH ROLLER sold for a major sum. Today it's in high-stakes gaming rooms globally and on Hudson News Stands.
By tapping my network and working lean, we transformed one revenue stream into a publishing empire—creating serious profit my client never knew was possible.